How to: Integrate Google Analytics

Why integrate Google Analytics on your Webflow website?

In today's business world, data is gold. A key step toward taking control of your digital presence is to use insights and analytics to monitor your website's performance. By integrating this robust tool into your Webflow website, you're not only optimizing user experiences but also gaining the edge you need to drive your brand's growth. Let's explore the steps to effortlessly infuse the power of Google Analytics into your online presence.
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1. Create a Google Analytics Account:If you don't have one, sign up for a Google Analytics account. Set up a new property for your Webflow website and get your unique tracking code.
2. Log into Your Webflow Account:Log in to your Webflow account and open the project for which you want to integrate Google Analytics.
3. Access Project Settings:In the Designer, navigate to Project Settings by clicking on the top left menu and then selecting "Project Settings."
4. Paste Your Tracking Code:In the Project Settings, go to the "Custom Code" tab. Paste your Google Analytics tracking code into the "Head Code" section. Make sure to save your changes.
5. Publish Your Website:After adding the tracking code, publish your website to ensure the changes take effect.
6. Verify Integration:To verify the integration, you can use Google Analytics' real-time tracking feature or wait a few hours to start seeing data in your account.
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Conclusion

By integrating Google Analytics, you're stepping into the realm of data-driven decision-making. You'll gain insights into user behavior, popular content, and conversion rates, allowing you to refine your digital strategies in line with your business goals. Embrace the power of analytics and watch your online presence flourish.